FIELD MARKETING MANAGER
Company: Confluent
Location: Boise
Posted on: October 19, 2024
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Job Description:
With Confluent, organizations can harness the full power of
continuously flowing data to innovate and win in the modern digital
world. We have a purpose that drives us to do better every day -
we're creating an entirely new category within data infrastructure
- data streaming. This technology will allow every organization to
create experiences and use the power of data in ways that
profoundly impact the way we all live. This impact is our purpose
and drives us to do better every day.One Confluent. One team. One
Data Streaming Platform.Data Connects Us.About the Role:The Field
Marketing Manager - Financial Services is responsible for
supporting the strategy and implementation of effective field
programs that meet the growth objectives of the business, with a
strong emphasis on driving pipeline generation in financial
services accounts spanning the East Coast of the United States, and
accelerating existing opportunities and driving incremental
consumption. The role reports to the Director of Strategic and
Financial Services Marketing and will also support strong
partnership with key stakeholders within Sales and Marketing.What
You Will Do:Help define our targeted marketing strategy, programs
and field execution plan encompassing multiple marketing tools, and
manage program tactics, logistics, metrics and budgetPartner
closely with sales leaders, account executives, cloud acquisition
reps, and partner development managers to develop growth strategies
and increased engagement within high-value accounts.Help build a
field marketing plan with an emphasis on 1:1, 1:few, and industry
programs (both virtual and in-person) to drive new logo business;
expansion opportunities within existing accounts; manage facets of
the marketing plan for sales teams, including strategy, targeting,
program tactics, metrics and budget.Collaborate with core marketing
groups to identify target audience, personas, messaging, custom
content requirements, channels and calls to action to deliver
marketing programs that increase engagement in financial services
and insurance accounts.Create and execute integrated programs
incorporating partners and multi-channel promotion to drive
pipeline and consumption in accounts, including digital, web,
virtual webinars, email/custom nurtures, CAR plays, targeted field
events, executive, and third-party programs.Work closely with a
cross-functional team (sales, customer success, solutions
engineering, CARs, partner development managers) and marketing
stakeholders (campaigns, digital, partner and customer marketing,
and marketing operations) to align, develop and execute field
programs on time and within budget.Track key metrics to ensure
business impact measured by account pipeline/incremental
consumption, pipeline velocity, product-led consumption, database
growth and accuracy for accounts, account/persona engagement.Inform
field sales, CAR, and customer success managers on new and existing
financial services marketing activities being performed to increase
adoption.Align and collaborate with sales and sales enablement
teams to ensure SLAs for lead and program follow up are
achievedWork closely with Marketing and Sales Operations to
optimize marketing tools/technology for financial services,
including 6sense, Sendoso, Folloze, among others.What You Will
Bring:Help define our targeted marketing strategy, programs and
field execution plan encompassing multiple marketing tools, and
manage program tactics, logistics, metrics and budgetPartner
closely with sales leaders, account executives, customer success,
solution engineering, cloud acquisition reps, and partner
development managers to develop growth strategies and increased
engagement within high-value accounts.Help build a field marketing
plan with emphasis on 1:1/1:few/industry (virtual and in-person)
programs to drive new logo business; expansion opportunities in
existing accounts, increase pipeline velocity, manage facets of the
marketing plan for sales teams, including strategy, targeting,
program tactics, metrics, and budget.Collaborate with core
marketing groups to identify target audience, personas, messaging,
custom content requirements, channels and calls to action to
deliver marketing programs that increase engagement in financial
services accounts.Create and execute integrated programs
incorporating partners and multi-channel promotion to drive
pipeline, accelerate pipeline velocity, and consumption in
accounts, including digital, web, virtual webinars, email/custom
nurtures, CAR plays, targeted field events, executive, and
third-party programs.Work closely with a cross-functional team
(Sales, CARs, customer success, solutions engineering, partner
development managers) and marketing stakeholders (campaigns,
digital, partner, content, product marketing, and customer
marketing, and marketing operations) to align, develop and execute
field programs on time and within budget.Track key metrics to
ensure business impact measured by account pipeline/incremental
consumption, product-led consumption, database growth and accuracy
for accounts, account/persona engagement.Inform field sales, CAR,
and customer success managers on new and existing financial
services marketing activities being performed to increase
adoption.Align and collaborate with sales and sales enablement
teams to ensure SLAs for lead and program follow up are
achieved.Work closely with Marketing and Sales Operations to
optimize marketing tools/technology for financial services,
including Salesforce, Tableau, 6sense, Postal, Folloze, Splash,
among others.Come As You AreAt Confluent, equality is a core tenet
of our culture. We are committed to building an inclusive global
team that represents a variety of backgrounds, perspectives,
beliefs, and experiences. The more diverse we are, the richer our
community and the broader our impact. Employment decisions are made
on the basis of job-related criteria without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status, or any other classification
protected by applicable law.At Confluent, we are committed to
providing competitive pay and benefits that are in line with
industry standards. We analyze and carefully consider several
factors when determining compensation, including work history,
education, professional experience, and location. This position has
an annual estimated salary of $100,320- $117,840, an annual bonus,
and a competitive equity package. The actual pay may vary depending
on your skills, qualifications, experience, and work location. In
addition, Confluent offers a wide range of employee benefits. To
learn more about our benefits click HERE
(https://confluentbenefits.com/) .Click HERE
(https://www.confluent.io/legal/confluent-candidate-privacy-notice/)
to review our Candidate Privacy Notice which describes how and when
Confluent, Inc., and its group companies, collects, uses, and
shares certain personal information of California job applicants
and prospective employees.#LI-Remote
Keywords: Confluent, Meridian , FIELD MARKETING MANAGER, Executive , Boise, Idaho
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